SEO Melbourne | SEO Company Melbourne | TecHawks

Search Engine Optimization

Is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.


EasySeo can increase the search engine rank and site traffic of any company. The expertise offered by its technical and copywriting staff enables EasySeo to successfully meet the needs of companies with complex websites in competitive industries.

  • Analyze a web site

    We first analyze a web site, followed by a step-by-step plan to have the website communicate keywords more effectively to search engines. Our ultimate goal is to get our clients more visitors and higher conversion of sales and leads.

SEO Company in Melbourne

Meet Techawks: An SEO company in Melbourne made to help startups become known worldwide.

It isn’t just fancy wording but our commitment to the well-being of your company. We were a startup years ago and we had no one to pull us out of the heap of unknown. However, we are not going to let this happen to you. Being a startup isn’t easy, we know this. But when you have us at your side, nothing can be termed as impossible. This is our promise.

So, why not take a leap ahead? We will help you in this leap like we’ve helped the rest of our customers.

Talking about SEO, it is the lifeline of any website. Yes, there are other things that make or break a website, but when it comes to search engine optimization, nobody is winning over it.

We are sure you aren’t new to the concept of the SEO. But like most of the people, you might not have a deeper understanding of how it could help your website reach its maximum potential. Let us delve into it.

1) SEO helps a website stay on the top

As the name Search Engine Optimization goes, it is evident that it is a set of strategies that are used to bring a website on the top of the organic searches. The organic searches or the SERPs are the those that you see when you type something in Google or any other search engine.

These organic searches are the goal of every website; however, only a few make it to the top.


Because not everyone can execute these strategies in a better way. It requires years of extensive outreach and dedication to the search engine algorithms to know how can a website be made compliant to the protocols so that the search bots or the AI technology present in a search engine can pull it off the heaps of known.

If you want your website to be like that, feel free to contact us.

2) SEO generates leads

Whether it is on-page SEO or off-page, the main reason for bringing it to the top of the search engine is generating leads. In other words, a website owner can perform optimization which can then help him gain audiences.

That way, not only he increases the pool of his customers but also spread his brand awareness. The leads are of course best for anyone who has either an online store or a brick-mortar store. But that might be just too an understatement. No matter what the business is, it will generally be on the top and generate plenty of leads for the betterment of the business.

As you can see, there is not rocket science here. The lead generation and the customer influx are connected to each other. If you get enough leads, you’d get more customers, and so on.

Generating leads is a part of the parent tactics of SEO and no one knows it better than us. So, why don’t you leave us a message and begin having our services?

3) SEO is responsible for online reputation

Reputation for any website is indispensable. Even if you have the top rank on any search engine, if you have a blemished reputation, people are going to refuse you. In the long run, the search engine will also refuse you and your rank would subsequently drop down to places that are seldom reached by the web surfers.

If you want to build an online reputation, you’d have to work harder on the search engine optimization.

However, reputation is not built in just one day. The SEO experts have to do a lot of things: measure metrics of the website, do research and development of the particular niche, develop tactics in order to elevate the position of the website, and lastly apply methods to sustain that position.

Progressing through the steps can be done better by no one but Techawks. Because we have a team of experienced professionals that have been in the industry for far too long, we know how to pull off the task of elevating your website to the top of the search queries in a search engine. Contact us now, if you want this.

4) SEO can help you spread your brand

Branding is one thing. But spreading the word of it is another. It can be done through the optimization of your website and it also can be done through that of the social media. However, in both, there is a slighter difference. For websites STATIC SEO is performed, while for web applications like Facebook, DYNAMIC SEO is done. Although there are other websites that are dynamic and they aren’t social and dynamic SEO has to be applied for that too.

Through both of these types, you can have your brand outreach to millions of people out there. You wouldn’t even have to pay more for that. All you’d have to do is trust us with your website as well as social media accounts, the rest you leave to us. We’d analyze the parameters necessary and apply them accordingly to suit your needs.

5) SEO can give you an edge in competition

Competitors are all over the world. There are many businesses that are operating and opening every day. There is no denying in the fact that businesses edge closer to each other just to pace out and leave the less competitor behind. If you don’t want this to happen, all you’d have to do is contact us and share your story with us. We’d love to hear from you and work for your betterment.

Gaining a competitive edge among your competitors would not be even remotely impossible when you have us with you.

What you’d get by hiring us?

You’d get a promise that is going to take you to the top of the SERPs. But more than that, you’d get our technical support SEO teams which will assist you in generating more leads, increase brand awareness over social media and on the internet in general, and help you gain a high ROI. This is our commitment and resilience, and this is what makes us the best SEO company in Melbourne.

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